03Meridian Pictures · Campaign film + OOH stills
Nine KilometresSalt Athletic
The brief
Salt asked for the opposite of a stadium spot: no crowd, no cuts on the beat, no shouting. A chase with nobody chasing.
- Runtime
- 60s
- Format
- 16 : 9 · 4K
- 48-sheet, 6-sheet, press
- Schedule
- 5 weeks
Specification
Board versus delivered
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DIRECTION PLATEDELIVERED FRAMEApproach
- 01We committed to a single frame line — camera at ankle height, runner never centred, always leaving frame right.
- 02Light was generated as a sequence, not a look: failing tubes in real order across nine kilometres of tunnel.
- 03Stills for OOH were pulled from the same generation pass so print and film share a single grade.
Craft notes
- /Locked low camera line and exit-frame discipline across the cut
- /Continuous lighting decay, not looped flicker
- /48-sheet stills pulled at 300dpi from the film pass
- /Breath-and-footfall sound design, no music bed
- Direction
- Atelier Meridian
- Art direction
- L. Marchetti
- Sound
- Field & Anvil
- Print finishing
- Meridian Pictures
Credits
Plates · contact sheet
PL01 · 2025PL02 · 2025PL03 · 2025Next project
Terminal